Label News
2012 Portland Rose Festival
Mark your calendar for May 20th to June 17th, it’s time again for the Portland Rose Festival. And again
ROSE CITY LABEL is proud to be printing the Oak Knoll Winery Label. Oak Knoll is the Official Wine of
the Portland Rose Festival.
The Portland Rose Festival and Oak Knoll are in mutual agreement, understanding, and commitment to
serving Portland. In 1987, Ron and Marjorie Vuylsteke initiated an art scholarship program that would be
given to an Oregon College of Art and Craft (OCAC) student through a label art contest. In order to encourage
and foster art within the Portland community, this recognition brings awareness to young artists at the
Oregon College of Art and Craft, and also greatly benefits the winning student. Once the rendering’s been
chosen, the student then goes through the entire wine label production process from working with the
designers, through all press checks, to seeing his or her final work on the wine bottles.
This year’s student recipient is Elizabeth Zimmerman. These are her labels shown above that won her
the contest! Pretty cool, huh? I would buy the wine just for the label alone but Oak Knoll is even a
great wine too.
Posted in 
Beer for a Cause
This new brewery is being established just to help build community and to give to non-profit organizations.
A portion of each sale will be donated directly to local community organizations. The pub is still under construction and looking for donations to set up its kitchen.
Drink beer and save the world – what a great combination!
Read more by clicking here.
Labels are a deciding factor of either buying something or picking another brand.
What are some things that make the best label? What will really catch someone’s eye while also defining your business? Color matching with pleasing tones should always be a top priority. Less words and a well crafted layout will bring in a customer.
At ROSE CITY LABEL, design and implementation are crucial for labels, this is why each customer is taken care of individually to make sure only the best will be created and produced. A hastily made label can push away potential customers and even turn off loyal ones from the company. Also, ROSE CITY LABEL offers clients both Flexographic and Digital printing, expanding options tenfold. These custom labels will withstand the wear and tear of shipping and customer handling and everything in-between.
ROSE CITY LABEL has been in business since 1928, and even maintained during this tough economy, while providing for Oregon and the rest of the United States.
Whether you need a small run or large run, we can suit your needs and your vision.
More Amazing Digital Labels
Another great Digital Label Job – shown here!
If you want to learn more about Digital – call us today!
Migration to Digital Printing – When is it coming?
Is all printing going to become digital printing? Eventually, yes, maybe…
The study linked below shows some very interesting findings – a few that really shocked me:
- Very few of the twelve print categories studied (including labels) will move primarily to digital presses by 2014, and in fact most won’t even get there by 2020.
- Digital printing is expected to grow at 11.5% compound annual rate, while conventional printing will decline by 5% in the next three years.
- The increase in digital comes from such a small base, that digital alone really isn’t displacing traditional print – online white papers, e-coupons, and other means of information delivery are taking more from conventional printing than their digital counterparts.
While this study covers much more than the label and packaging industry, it does provide some insight into the future or our business.
Being able to offer digital, plate less printing and digital die-cutting are a great benefit to our customers, but as we have always said, the newest technology isn’t always the best solution for your particular application. Call us today and we will take the time to look at all the options to find out the best solution for you.
Read the full study by clicking here.
Building your brand with labels..
This great information was published in ‘Labels and Labelling’ magazine – the recapped some branding guidelines from the international branding and packaging agency, Claessens-Cartils. This is great information that any label buyer should consider when they are deciding on a bottle, package, and label design.
Every brand has both an identity and an image. The IDENTITY is the actual value and quality of the brand – low price, high quality, cutting edge, established, or whatever you truly offer to the consumer. The IMAGE is the perception created by the packaging and label. Your goal is to make sure the packaging allows the true IDENTITY to show through.
Whatever your brand IS, make sure your label reflects that. Here are three examples:
AUTHORITY – If your product shows self confidence, trustworthiness, and excellent quality, consider these design element: Capital letters, high contrast colors, high position on the bottle. Other elements include a shield or a coat of arms showing a regal, established backing. Smirnoff Vodka is shown as an excellent example of this brand message.
AUTHENTICITY – This brand is perceived to be real, and to have an honest story to tell. Specific logo fonts (like no other), custom colors, and a brand ‘icon’ are great features of a label projecting this image. Kettle One has a label that reflects the 300 year old tradition of small batch vodka. The design incorporates the original coal-fired copper pot, which is still in operation today. The 10th generation family business has a true, interesting story to tell, and consumers react well to it.
PRODUCT EXPECTATION – This label tries to convey the smell and taste of the product inside the package. With vodka, the image desired is purity, smoothness, and an alcohol kick. Absolut vodka captures this with bold a bold typeface, a rounded bottle, and crystal clear labels giving the ‘no label look’.
This entire article can be found on the agency website -please check it out to read even more great tips.
Green Packaging is for REAL
An excellent presentation at the Northwest Food Processors Association trade show and conference highlighted the real impact of consumers need to be green. Here are the results of a world wide consumer study by Ball Corporation in Boulder, CO:
- Sustainable Packaging sales were $88 Billion in 2009 and will grow to $170 Billion by 2012.
- 60% of US consumers say they will pay more for ‘Green’ products
- 84% Look for the Recycle symbol on packaging
- The aluminum Wine Bottle is growing in Australia – it is lighter and easier to recycle
- People are asking for ‘right-sized’ packaging, minimalist packaging, and smaller, semi-permanent containers
- The rest of the world is leading the USA in Green Packaging – in Europe recycling is a ‘duty’, while in USA it is still seen as a choice
Want to learn more about how to ‘Green’ your label? Call us today!
Let Us Help You – For Free!
Are you currently working on designing or redesigning your label? If you find yourself running into issues or unsure about moving forward with your designs, give us a call. We can provide the best way for your label to be printed and find ways to save now and for future runs.
We aren’t a full service ad agency or graphic design firm – but we ARE label experts! If you need graphic design or a full marketing kit, we can refer you to excellent sources for that. Regardless of your design needs, we can make your labels print better on press, more cost effectively, than anyone else.
Call us today – the initial consultation is free!
More E-Waste Recycling!
Rose City Label continues it’s ongoing commitment to the environment by diverting old electronics from the landfill to certified green recycling centers. Here was the latest load:
3 Printers
2 Scanners
3 CRT Monitors
3 Desktop PC towers
UPS Battery Backup
All these electronics will be broken down and reused as parts in refurbished electronics. The components that can’t be recovered will be disposed of in an eco-friendly manner. Check back here frequently to see more of how we contribute to a more sustainable business community.
Thanks for your support!
Let’s Get Organized – Beat the Holiday Rush!
Don’t let the holiday rush roll you over! Take the time now to see what labels your products need and how to get them out before the Holidays. Do you sell more during the holidays? Stock Up Now! Are you sending client gifts? They look better with labels! Need a face lift for your logo? Call us now!
Remember, the holiday lines are forming so don’t get caught at the end.
